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The Strategic Bloom, Choosing Your Flowers After Selecting Your Venue




Selecting the perfect flowers for your event is a crucial element in creating a visually stunning and cohesive atmosphere. However, many event planners and soon-to-be-wed couples may not realize the strategic advantage of choosing your flowers after finalizing the venue. In this blog post, we will delve into the reasons why this order of decision-making can lead to a more harmonious and visually impactful event.


1. Venue Atmosphere Influence:

The venue serves as the canvas for your event, setting the tone and atmosphere. Whether you've chosen a rustic barn, a modern urban space, or a serene garden, each venue exudes a unique ambiance. By selecting the venue first, you gain insights into its existing colors, textures, and architectural features. This knowledge becomes the foundation for choosing flowers that complement and enhance the venue's inherent aesthetic.


2. Color Palette Coordination:

One of the key elements in event design is achieving a harmonious color palette. When you choose your venue before your flowers, you can consider the existing color scheme and incorporate flowers that complement or contrast in a visually appealing way. This strategic approach ensures that your floral arrangements seamlessly integrate with the venue's decor, creating a cohesive and polished look.


3. Seasonal Considerations:

Different flowers bloom at various times of the year, and their availability can be influenced by seasonal changes. By selecting your venue first, you can align your event date with the seasonal blooms that resonate with the chosen location. This not only enhances the overall aesthetic but also allows you to work with nature, creating an authentic and visually stunning atmosphere.


4. Spatial Planning:

Understanding the spatial layout of your venue is crucial for effective event design. The size and layout of the space will influence the scale and arrangement of your floral elements. By choosing the venue first, you can envision where focal points such as the altar, tables, and entrances will be, allowing you to plan floral installations that optimize the visual impact and flow of the space.


5. Cost-Effective Solutions:

Selecting your flowers after securing the venue can also be a cost-effective approach. With knowledge of the venue's existing features and atmosphere, you can strategically place focal floral arrangements in key areas, maximizing impact while potentially reducing the overall floral budget.



In the world of event planning, every decision contributes to the overall success of the occasion. Choosing your flowers after selecting your venue is a strategic move that ensures a harmonious and visually stunning event. By considering the venue's atmosphere, color palette, seasonal elements, spatial layout, and cost-effectiveness, you pave the way for a seamless integration of floral arrangements that enhance the overall aesthetic of your celebration. So, let the venue be your guide as you embark on the delightful journey of selecting the perfect blooms for your special day.


Some of our favorite local venues in Northamptonshire to dress that align with our floral design are @Homefarmevents Braunston and @Crockwellfarm Eydon. Check out our wedding page to see how our blooms compliment local wedding venues.

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