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The Secret to Long-Lasting Blooms: Why Florist Cut Flowers Outshine Supermarket Bouquets



When it comes to adding a touch of natural beauty to our homes or expressing heartfelt sentiments, flowers are our go-to choice. However, have you ever noticed that the vibrant blooms you pick up from your local florist tend to outlast those from the supermarket? There's a reason behind this floral phenomenon, and it goes beyond just aesthetics.


At Flowers by Iberis, we're dedicated to not only providing the freshest and most beautiful blooms but also ensuring that they last longer, bringing joy to your space for as long as possible. Nestled in the heart of Northamptonshire, our commitment to sustainable practices sets us apart, allowing us to deliver not only stunning arrangements but also peace of mind to our customers.


So, what's the secret to the longevity of florist-cut flowers compared to those found in your typical supermarket bouquet? Let's delve into the factors that make all the difference.


Quality and Freshness:

One of the primary reasons why florist-cut flowers tend to last longer is the superior quality and freshness of the blooms. At Flowers by Iberis, we prioritize sourcing our flowers from trusted local growers and reputable suppliers. By selecting the finest blossoms at their peak, we ensure that each stem is bursting with vitality and ready to adorn your home with its beauty.


Professional Handling:

From the moment our flowers are harvested to the time they reach your doorstep, they undergo meticulous care and handling by our team of skilled florists. Unlike mass-produced bouquets found in supermarkets, our arrangements are crafted with precision and attention to detail. Each stem is expertly trimmed, conditioned, and arranged to maximize its vase life, allowing you to enjoy your blooms for days on end.


Sustainable Practices:

At Flowers by Iberis, sustainability isn't just a buzzword; it's a way of life. We're committed to reducing our environmental footprint by implementing eco-friendly practices throughout our operations. From using biodegradable packaging to minimizing water usage and waste, every decision we make is guided by our dedication to preserving the planet for future generations.


The Friday Flower Round:

As part of our commitment to delivering fresh blooms straight to your doorstep, we offer our exclusive Friday Flower Round service. Designed for convenience and freshness, this weekly delivery ensures that you receive the latest seasonal offerings without ever having to leave the comfort of your home. While most customers opt for fortnightly delivery, citing the longevity of their flowers, some have found their blooms lasting even longer than expected.


Anecdote from a Happy Customer:

One such customer shared a heartwarming anecdote with us recently. After signing up for our Friday Flower Round, they were delighted to find that their blooms lasted well beyond the expected timeframe. In fact, they sent us a picture of three consecutive flower round deliveries still going strong after several weeks, a testament to the quality and care that goes into each arrangement.



flower delivery Northamptonshire Daventry
Friday Flower Round customer - Wootton


In conclusion, the next time you're in search of a bouquet that not only dazzles the eye but also stands the test of time, look no further than your local florist. With their commitment to quality, freshness, and sustainable practices, florist-cut flowers are sure to brighten your space and lift your spirits for days on end. And if you're in Northamptonshire, let Flowers by Iberis be your trusted partner in floral bliss – because every bloom deserves to shine brightly, just like you.




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